Advertising Agency: McCann Worldgroup Causeway Bay, Hong Kong.
Executive Creative Director: Spencer Wong
Creative Director: Nick Lim, Terry Tsang, Chris Fong.
Art Director: Cherry Yiu, Nicky Sun.
McCann Worldgroup created “Paper Battlefield”, a set of ad posters for the Nike Basketball League. The work has won the Grand Prix for Design at Cannes + the D&AD Design award. Nike asked McCann to do a 'call-for-entry' poster for the annual Nike Basketball League Competition, and the players were the ones who handmade the screen print posters. In total 350 were made but only the top 10 prints were chosen. The players attended a silkscreen workshop where they printed their images on top of each other (as seen in the prints included). Rad.